JWT Tree Services Ltd was looking for a strong corporate identity, which would make their brand stand out.
Originally set up as “John W Thompson Tree Services”, the logo – a stylised tree – was developed from the founder’s initials “JWT”, which later on also became the official company name.
Its simplicity and use of bold and vibrant colours make the logo eye-catching and memorable. The rich greens and browns are in visual keeping with the arborist theme, and carry the brand well throughout all other applications.
I developed stationery and business cards, van livery, branded workwear, ads, flyers, worksheets, invoice and quote templates and much more, and worked in conjunction with a web designer to develop his online presence www.jwt-trees.com.