JWT Tree Services Ltd was founded by my husband John W Thompson. He was looking for a corporate identity that would make his brand stand out.
Originally set up as “John W Thompson Tree Services”, the logo – a stylised tree – was developed from his initials “JWT”, which later on also became his official company name.
Its simplicity and use of bold and vibrant colours makes the logo eye-catching and memorable. The rich greens and browns are in visual keeping with the arborist theme, and carry his brand well throughout all other applications.
I developed stationery and business cards, van livery, branded workwear, ads, flyers, worksheets, invoice and quote templates and much more, and worked in conjunction with a web designer to develop his online presence www.jwt-trees.com.