This tree surgeon approached me looking for a corporate identity which would stand out amongst his competitors. As tree work is traditionally associated with the colour green, I decided to use bright orange instead, which hints at both the element of safety, as it is often featured in hi-vis workwear, as well as forestry work, as it is the primary colour of industrial wood chippers.
As his company didn’t feature his own name, he was keen to incorporate a personal element into his brand in some other way.
My solution was a typographic one – combining the letter ‘A’ from ‘Alba’ with a hand-drawn silhouette of the climbing arborist himself at work.
