Established in 1958, Eden Group approached me, looking to update their brand and inject some new energy into their business.
I retained their core corporate colour – dark blue – for the main typographic element of the logo, and added five colourful dots, each representing one of the areas they specialise in: aerials & satellite, door entry, access control, cctv and data & networking.
I then carried the new brand across several applications, including new stationery and branded work vehicles, creating a colourful look, and with it a new buzz amongst owners and employees alike.
Elke was fabulous from start to finish. We had some ideas about how we thought our brand should look like, however, once we got into the design process with Elke, we realised there were better options. Elke managed the whole process professionally, and we now have a fresh and modern look and feel to our organisation.